Accessibility: 13 Steps to Search Engine Pessimization

Stefan Nitzsche, 6 November, 2006

This article deals with the aims and advantages of professional search engine pessimization and offers a 13-step instruction to complicate, prevent and undo indexing by search engines.

Content:

Aims:

Advantages:

Measures

  1. Irrelevant or Empty Page Titles

    Avoiding the use of a relevant page title is very effective when it comes to obliterating a website in the search engine preview. Tried and tested page titles are “page title” (7,490,000 search results in Google) or “Welcome” (1,730,000,000 search results in Google)–page titles taken from the pre-settings of the relevant programs are also very popular, e.g. “New Page 1” (5,280,000 search results in Google) or “Untitled Document” (43,800,000 search results in Google).

  2. Flash Intros with Automatic Redirection without Hyperlinks in the Markup

    In search engine pessimization, a Flash intro with a “skip intro” hyperlink redirecting to the next page ranks on the same level as a full Flash page. The search engine does not receive any references to sub pages in the indexed markup making it impossible to enter the structure.

  3. Flash for Important/All Parts of the Website

    A search engine cannot index texts from integrated Flash files. There is hardly a better way to avoid indexing by search engines.

  4. Non-Semantic Markup

    Internet users visiting a website can only view the website rendered by the user agent (UA). No one has a look into the markup–thus no one is interested in the quality of the markup, either. So you had better be careful: If you have a semantic markup, search engines might be able to understand the website structure!

  5. Ban on Hyperlinks

    It is very effective to reduce the ranking in relevant search engines by cutting off the website from the outside world. To this end, you should mention in your imprint that it is forbidden to link to your website without prior written approval. And, of course, you should admonish anyone who does link to your website despite this statement. What if everyone had the right to link to any pages they liked!

  6. Text as Image

    Just as effective as delivering a full Flash website are images replacing text. The advantages are obvious: you can use your favorite font instead of settling for one of the few Web fonts. Thus, everyone sees your website exactly the way you planned and designed it – no compromises. And you can exclude seniors and disabled persons whose computer skills are limited to turning on their computer. Your text has a fixed size and is not scalable nor can a screen reader read it aloud. Therefore, you should definitely not use alternative texts to these images.

  7. Accidental or Intentional Neglect to Register in Search Engines

    A search engine needs to know it has to index a certain website. This information is provided either via hyperlinks redirecting from another website or by the website owner. So you had better not register in one of the relevant search engines.

  8. Long URLs

    Long URLs can be perfectly combined with the alternative stated in step 7 of search engine pessimization. The more complex a URL gets, the easier it is to use invalid hyperlinks. Meaningless URLs prevent search engines from discovering a structure behind a website.

  9. Frames

    Frames are a valuable method to break down single pages into independent fragments in order to prevent search engines from putting the content back together sensibly. If you want to make maximum use of this method, you can combine it with other methods. And make sure you leave the <noframes> part empty.

  10. Hidden Text

    If your website was indexed despite all measures, you can still remove it from an index by taking advantage of the search engine's penalty behavior. The easiest thing to do is to use hidden text by using the same color for font and background or by hiding it using CSS. You can also use relevant or preferably dubious keywords the website could supposedly be associated with.

  11. Meta Tags

    Another leading method to feign search engine optimization consists of implementing meta tags into the source code with assumedly relevant keywords. These will be ignored by relevant search engines and will therefore have no influence on the ranking of search results.

  12. Spelling and Grammar

    You should by no means pay attention to correct spelling and grammar–especially not when it comes to key words.

The author cannot discuss individual search engines in detail. It is of course even more efficient to breach certain guidelines of the respective search engines. In this respect, the following link might be of use to you:

Notes/Declarations

Religious Orientations/Virtues Regulating Material Belongings:

Pessimization:

“Pessimization” as the opposite of “optimization” has become generally accepted in colloquial speech. The author is aware of the fact that this term does not officially exist.